About the Content Quality & E-E-A-T Checklist
E-E-A-T stands for experience, expertise, authoritativeness and trust. It is not a single ranking score but a framework from Google's quality rater guidelines that describes the content its systems aim to reward. This E-E-A-T checklist turns that guidance into specific editorial checks, from defining the reader's problem to citing sources and disclosing affiliate links.
Use it as a final review before publishing, or to audit older articles that have lost traffic. It covers AI-assisted content honestly: using AI is not against Google's policies, but scaled low-value pages are, whatever produced them. Items link to readability, freshness, similarity and decay checkers. Checklist progress is saved in your browser only.
How to use it
- Pick a page and confirm its audience and purpose first.
- Check experience, expertise and sourcing items against the draft.
- Verify facts, dates and readability with the linked tools.
- Finish with trust and disclosure items before publishing.
Frequently asked questions
Is E-E-A-T a ranking factor?
Not directly. E-E-A-T is a concept in Google's search quality rater guidelines, used by human raters to evaluate results. Google's systems look for many signals that tend to align with it, such as clear authorship, accurate content and a good reputation. Improving E-E-A-T means improving real quality and trust, not adding a single tag.
Does Google penalize AI-generated content?
Google says it rewards helpful content however it is produced. Using AI to assist writing is not against its policies. Producing many pages mainly to manipulate rankings, with little added value, falls under the scaled content abuse policy whether done by AI or people. Review AI drafts for accuracy, originality and real expertise.
What is YMYL content?
Your Money or Your Life content covers topics that can significantly affect a person's health, finances, safety or wellbeing, such as medical advice, investing, taxes or legal matters. Google holds these pages to higher quality standards, so expert authorship or review, accurate sourcing and clear accountability matter even more.