About email marketing & deliverability tools
Great emails only work if they reach the inbox. Since 2024, Gmail and Yahoo expect bulk senders to have SPF, DKIM and a DMARC record, offer one-click unsubscribe and keep spam complaints under 0.3%. The checkers and generators here help with the authentication part: look up your public DNS records, spot errors and build correct SPF and DMARC records.
Once authentication is in place, use the subject line tester to preview how a campaign appears in desktop and mobile inboxes, and the metrics and ROI calculators to measure results and plan list growth. Choose the checker for problems you suspect today, and the calculators for planning and reporting.
Frequently asked questions
Do I need SPF, DKIM and DMARC?
If you send marketing or transactional email from your own domain, yes. SPF lists the servers allowed to send for you, DKIM signs each message, and DMARC tells receivers what to do when checks fail and sends you reports. Gmail and Yahoo require all three for bulk senders, and they help protect your domain from spoofing.
Why do my emails go to spam even with SPF set up?
SPF alone is not enough. Missing DKIM, no DMARC record, alignment failures, too many SPF lookups, a poor sending reputation, high complaint rates or spammy content can all hurt placement. Run the full SPF, DKIM and DMARC check first, fix any errors, then review list hygiene and content.
What is a good email open rate?
Open rates vary by industry, audience and list quality, and privacy features in some mail apps can inflate opens, so treat them with caution. Clicks, conversions and revenue per subscriber are usually more reliable. Compare each campaign with your own recent sends rather than a published average.