Free SEO checklists Tools

Step-by-step checklists you can tick off. 15 free tools, no sign-up.

Technical SEO Checklist A technical SEO checklist covering robots.txt, indexing, canonicals, redirects, sitemaps, internal links and Core Web Vitals, with a free tool for each check. In your browser On-Page SEO Checklist Use this on-page SEO checklist before you publish or refresh a page: intent, title, meta, headings, content, images, links and schema in one ordered list. In your browser Local SEO Checklist A practical local SEO checklist for shops, clinics, restaurants and service businesses that want more calls and visits from Google Maps and local search. In your browser Google Business Profile Optimization Checklist A Google Business Profile optimization checklist covering every field, photo, post and review habit that helps your listing win more calls and visits. In your browser E-commerce SEO Checklist An e-commerce SEO checklist for online stores: categories, filters, product pages, schema, stock changes, Merchant Center feeds and GA4 ecommerce events. In your browser AI Search (AEO/GEO) Checklist An AI SEO checklist for answer engine and generative engine optimization: let the right bots in, write extractable answers, strengthen entities and measure AI traffic. In your browser Website Migration SEO Checklist A website migration SEO checklist for domain changes, CMS moves, redesigns and HTTPS switches, from baseline and redirect map to launch day and recovery tracking. In your browser International SEO Checklist An international SEO checklist for sites in several languages or countries: URL structure, hreflang, canonicals, localization and measuring each market. In your browser Content Quality & E-E-A-T Checklist An E-E-A-T and content quality checklist for editors: purpose, first-hand experience, expertise, accuracy, readability and spam-safe publishing in one list. In your browser GA4 Setup Checklist A GA4 setup checklist covering the settings most properties miss: data retention, filters, unwanted referrals, events, Consent Mode and integrations. In your browser Email Deliverability Checklist An email deliverability checklist covering authentication, sending infrastructure, Gmail and Yahoo bulk-sender rules, list quality and content testing. In your browser Landing Page Conversion Checklist A landing page checklist for conversion: message match, value proposition, trust, forms, mobile speed, tracking and testing for pages that get paid or organic traffic. In your browser YouTube SEO Checklist A YouTube SEO checklist for creators and brands: research, titles, descriptions, chapters, thumbnails, captions and getting videos seen in Google too. In your browser News SEO Checklist A news SEO checklist for publishers and newsrooms covering transparency, NewsArticle markup, news sitemaps, crawling, headlines and honest updates. In your browser Website Launch SEO Checklist A website launch checklist for SEO: what to check before go-live, on launch day, in Search Console and Bing, and for speed and tracking afterwards. In your browser

About seo checklists tools

These checklists turn big SEO and marketing jobs into short, ordered tasks. Each item says what to do, why it matters and how to check it, and most link to a free tool that does the check for you. Tick items off as you go; progress is saved only in your browser, and you can print a list or export it as Markdown for a client or team.

Pick the list that matches the job in front of you. Launching or moving a site? Start with the launch or migration checklist. Fixing traffic on an existing site? Begin with technical SEO, then on-page and content quality. Local businesses should work through local SEO and Google Business Profile, while stores, publishers and video creators have their own dedicated lists.

Frequently asked questions

Which SEO checklist should I start with?

If the site is new or about to move, start with the website launch or migration checklist, because one mistake there can block indexing. For an existing site, run the technical SEO checklist first so pages can be crawled and indexed, then move to on-page and content quality. Specialist lists such as local, e-commerce or news add the checks unique to that type of site.

Is my checklist progress saved?

Yes, ticked items are stored in your own browser on this device, so you can close the page and continue later. Nothing is sent to our server. Clearing your browser data or switching devices resets the progress, so export the list as Markdown or print it if you need a permanent record or want to share it with a client.

Are these checklists updated for AI search and 2026 changes?

They reflect current guidance as of October 2026, including Core Web Vitals with INP, the end of FAQ rich results, Gmail and Yahoo bulk-sender rules and AI search crawlers. Search changes often, so treat each list as a strong starting point and confirm details against official documentation for anything business-critical.