About technical seo tools
Technical SEO is the plumbing behind your rankings: whether search engines can crawl your pages, whether those pages can be indexed, and whether every URL resolves cleanly to one canonical version. The tools here cover a full site audit, a small-site crawler, redirect and status code checks, robots.txt and sitemap testing, canonical and robots directive checks, plus generators for redirect rules and migration maps.
Not sure where to begin? Run the free website SEO audit on your homepage or a key landing page first. If it flags crawling or indexing problems, use the indexability checker or robots.txt tester to pin down the cause. For site-wide issues such as broken links, orphan pages or duplicate titles, use the crawler-based tools. Planning a migration? The redirect mapping tool and .htaccess generator are where to start.
Frequently asked questions
What is technical SEO and how is it different from on-page SEO?
Technical SEO covers how search engines discover, crawl, render and index your site: status codes, redirects, robots.txt, sitemaps, canonicals, HTTPS and site architecture. On-page SEO focuses on what is on each page, such as titles, headings and content. Both matter, but if a page cannot be crawled or indexed, no amount of on-page work will get it into search results.
Which technical SEO check should I run first?
Start with a full page audit of your most important URL, because it covers status, redirects, robots rules, canonical, sitemap, headings, security headers and more in one pass. Then follow up on whatever it flags. For example, if a page is not indexed, run the indexability checker; if you see many 404s, run the broken link checker or crawler.
Do these tools replace Google Search Console?
No. These tools check what your site serves right now from the outside, which is useful for diagnosing problems quickly. Google Search Console shows how Google itself has crawled and indexed your site over time, including coverage reports and real search data. Use both together: Search Console to spot problems, and these tools to investigate and confirm fixes.