About the Internal Link Analyzer
Internal links are one of the few ranking signals you fully control. They help search engines discover pages, understand what each is about through anchor text, and judge which pages matter most. This internal link analyzer crawls your public site and counts inlinks for every page, lists the anchor texts pointing to each one, and highlights pages with very few inlinks as well as pages with an unusually high number of outlinks.
Compare the results with your priorities. If a money page or cornerstone guide has fewer inlinks than old blog posts, add contextual links to it from related content. Look for vague anchors such as 'read more' and replace them with descriptive phrases. Pages linking out to hundreds of URLs spread their value thinly and may need simpler templates.
How to use it
- Enter your homepage URL to start the crawl.
- Run the analysis to count inlinks and collect anchor texts for each page.
- Sort by inlinks to find important pages that are under-linked.
- Add descriptive contextual links to those pages from related content.
Frequently asked questions
How many internal links should a page have?
There is no ideal number. Important pages should receive more internal links than minor ones, and every indexable page should have at least a few links from relevant pages. Outgoing links should be useful for readers; very long link lists dilute attention and value. Focus on relevance and priority rather than hitting a count.
Does internal anchor text matter for SEO?
Yes. Anchor text helps search engines understand what the linked page is about. Descriptive anchors such as 'GST invoice template' are more informative than 'click here'. Vary anchors naturally rather than repeating one exact keyword everywhere; internal links are low-risk, but natural wording reads better for visitors too.
Do navigation and footer links count as internal links?
They do, and they help with discovery, but because they repeat on every page they say less about any individual page's importance. Contextual links inside body content tend to carry more meaning because they are surrounded by relevant text. Use both: navigation for structure, and in-content links for topical relationships.