ROAS & Ad Metrics Calculator
Calculate ROAS, break-even ROAS, CPC, CPM, CTR, CPA and conversion rate from your campaign numbers.
Runs entirely in your browser — nothing you type is sent to our server.
Formulas
- ROAS
- Revenue ÷ ad spend
- Break-even ROAS
- 1 ÷ gross margin. Below this, ads lose money before other costs.
- CTR · CPC · CPM
- Clicks ÷ impressions · spend ÷ clicks · spend ÷ impressions × 1,000
- Conversion rate · CPA
- Conversions ÷ clicks · spend ÷ conversions
- Profit after ads
- Revenue × margin − spend
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