Free PPC & paid advertising Tools

Google & Meta ads calculators, previews and keywords. 14 free tools, no sign-up.

ROAS Calculator Use this ROAS calculator to see return on ad spend, break-even ROAS and real profit after ads from your campaign numbers in one place. In your browser Break-Even ROAS Calculator This break-even ROAS calculator shows the minimum return your ads must earn, and the most you can pay per sale, before advertising eats your profit. In your browser CPC Calculator Work out what each click costs and the highest CPC you can afford with this free CPC calculator for Google Ads, Meta and other ad platforms. In your browser CPM Calculator Calculate CPM, cost per impression and how many impressions a budget will buy with this free CPM calculator for display, video and social ads. In your browser CPA Calculator Use this CPA calculator to find your cost per acquisition, see how far it is from target and check whether each conversion is worth what it costs. In your browser Cost Per Lead Calculator This cost per lead calculator shows what each lead and each paying customer costs, and the highest CPL your business can afford to break even. In your browser CTR Calculator Calculate click-through rate and the extra clicks needed to hit a target CTR with this free CTR calculator for ads, emails and search results. In your browser Conversion Rate Calculator Find your conversion rate and the revenue uplift from improving it with this free conversion rate calculator for websites, landing pages and ads. In your browser Ad Budget Calculator Work backwards from a goal with this ad budget calculator: enter the leads or sales you want and see the monthly and daily budget required. In your browser PPC Campaign Forecast Calculator Project what a monthly ad budget could return with this PPC forecast calculator, from clicks and conversions through to revenue, ROAS and profit. In your browser Google Ads Preview & RSA Builder Draft responsive search ads and see a Google Ads preview as you type, with character counts, duplicate checks and an export ready for Google Ads Editor. In your browser Meta (Facebook & Instagram) Ad Preview Mock up a Facebook and Instagram feed ad before launch with this Facebook ad preview, and spot primary text, headlines or descriptions likely to be truncated. In your browser Keyword Match Type Generator Paste a keyword list and this keyword match type generator formats it into broad, phrase and exact match, ready for Google Ads or Microsoft Ads. In your browser Negative Keyword List Builder Use this negative keyword tool to mine search terms for wasted spend and build a clean negative keyword list you can add to Google or Microsoft Ads. In your browser

About ppc & paid advertising tools

Paid search and paid social reward people who know their numbers before they spend. These free PPC tools help you work out whether a campaign can be profitable, how much budget a goal needs, and what a click, lead or sale is really costing you. Every calculator runs in your browser, so campaign figures stay on your device.

Start with the break-even ROAS or ad budget calculator when planning, use the CPC, CPA, CTR and ROAS calculators to read live results, and turn to the Google Ads RSA builder, Meta ad preview and keyword tools when writing ads and building keyword lists. Pick the tool that matches the question you are trying to answer today.

Frequently asked questions

Which PPC metric should I watch first?

It depends on your goal. For online sales, ROAS and profit after ad spend matter most, so begin with break-even ROAS. For lead generation, cost per lead and cost per customer tell you more. CTR and CPC are useful diagnostics, but a cheap click is not a win if it never converts, so judge them against conversion results.

Are these PPC calculators accurate for Google Ads and Meta Ads?

The formulas are standard and work for any ad platform, including Google Ads, Microsoft Ads, Meta and LinkedIn. The output is only as good as the numbers you enter, though. Use figures from the same date range and the same conversion definition, and treat forecasts as estimates because real auction prices change daily.

What is a good ROAS or CPC?

There is no single good number. Acceptable ROAS depends on your margins, and CPC varies widely by industry, country, competition and season. Rather than chasing published averages, calculate your own break-even point and compare each campaign against your own past performance and targets.