About the Link Analyzer (Nofollow, Sponsored, UGC)
Links tell search engines how pages relate, and rel attributes add context: nofollow, sponsored and ugc indicate links you do not want to vouch for, are paid, or come from users. This link analyzer fetches a public page and lists every link split into internal and external, with its anchor text and rel attributes, including noopener. It also flags empty anchors and generic text such as 'click here'.
Use it to check that affiliate and paid links carry sponsored or nofollow, that comment links are marked ugc, and that your own internal links are followed and descriptive. It is also useful for checking a guest post or partner page before you rely on a link. Note that this tool reviews links on one page; it does not count backlinks to your site.
How to use it
- Enter the URL of the page you want to analyze.
- Run the analysis to list internal and external links.
- Filter by rel value to check sponsored, nofollow and ugc links.
- Fix empty or generic anchors and add the correct rel to paid links.
Frequently asked questions
When should I use rel=sponsored instead of nofollow?
Use rel=sponsored for links that are paid or part of an advertising, affiliate or sponsorship arrangement. Use rel=ugc for user-generated content such as comments and forum posts. Use nofollow when no other value fits and you do not want to endorse the link. Google accepts nofollow for paid links too, but sponsored is more specific.
Do nofollow links pass any value?
Google treats nofollow, sponsored and ugc as hints rather than strict directives, so it may use them for discovery or ranking in some cases. Typically they pass little or no ranking credit. Nofollow links from popular sites can still bring referral traffic and visibility, so they are not worthless.
Should I nofollow my internal links?
Generally no. Nofollow on internal links does not save crawl budget or concentrate value the way old PageRank sculpting advice suggested, and it can make pages harder for search engines to discover. If a page should not be indexed, use noindex on that page instead of nofollowing links to it.