About the Product Title Generator
Shoppers scan product titles quickly, and a good one answers what is this, who makes it and which version is it. This product title generator builds titles from your brand, product type and attributes such as size, colour, material and model, using common patterns for Google Shopping, Amazon and your own store pages, and checks length as you go. Google Merchant Center allows titles up to 150 characters, but results often cut them short, so the most important details belong at the start.
It runs in your browser, so your catalogue data stays on your device. Choose one pattern per category and apply it across the range, so titles stay consistent. Use attributes customers actually filter by, avoid promotional text such as free shipping or best price, and check each marketplace's own title rules before uploading.
How to use it
- Enter the brand and product type.
- Add attributes such as size, colour, material and model.
- Pick a title pattern for Google Shopping, Amazon or your store.
- Check the length, adjust word order and copy the title.
Frequently asked questions
How long should a Google Shopping product title be?
Google Merchant Center allows up to 150 characters. Results often show only the beginning, so place the brand, product type and the most important attribute early. Use the extra space for details shoppers filter by, such as size or colour, rather than repeating keywords.
Should the brand come first in a product title?
For well-known brands, starting with the brand often helps because shoppers search for it. For your own unbranded products, leading with the product type and key attribute can be clearer. Test what works for your category and keep the order consistent.
Can I add words like sale or free delivery to product titles?
Avoid it. Google's Merchant Center rules do not allow promotional text in titles, and it can lead to disapprovals. Many marketplaces have similar rules. Use separate fields, such as sale price or promotions, to communicate offers. Keep titles purely descriptive.