About the Business Profile Description Checker
The description on your Google Business Profile is your chance to say, in your own words, what the business does, who it serves and what makes it different. Google allows up to 750 characters and has clear rules: no links, no prices or promotional offers, and no ALL CAPS or gimmicky formatting. This Business Profile description checker counts your characters, flags those guideline issues and previews the first 250 characters, which is the part most people read first.
The check runs entirely in your browser, so your draft stays on your device. Start with what you do and where, follow with your services and specialities, then add years in business, languages spoken or accessibility details. Avoid stuffing city names or keywords; a clear, honest description is more convincing to customers comparing several businesses.
How to use it
- Paste or write your Business Profile description.
- Check the character count against the 750 limit.
- Fix any flagged links, prices, promotions or capitals.
- Review the first 250 characters, then copy it to your profile.
Frequently asked questions
How long can a Google Business Profile description be?
Up to 750 characters, including spaces. The opening part is the most visible, so put your main service and location early. You do not have to use the full limit, but a complete, specific description gives customers more to go on.
What is not allowed in a Business Profile description?
Google's guidelines exclude URLs, prices, special offers or promotional language, misleading content and gimmicky formatting such as ALL CAPS. The description should describe the business itself. Use posts for offers and events, and add your website in the dedicated website field.
Does the description help my local ranking?
Google has not said the description is a ranking factor, and stuffing it with keywords is against its guidelines. Its main value is persuading customers who are already looking at your profile. Relevance, distance and prominence drive local rankings. A clear description still helps.