About the Social Media Character Counter
Cross-posting is quicker when you know straight away which platforms a caption fits. This social media character counter checks one piece of text against the limits for X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest, Threads and Google Business Profile, shown together in a single table with how many characters remain or how far over you are.
Emoji are counted the way X counts them, which is where many simple counters go wrong. That is helpful for short-form posts where every character matters. For Google Business Profile, remember posts can be up to 1,500 characters. Your text is counted in your browser and is not sent anywhere.
How to use it
- Paste your caption or post text.
- Check the table for each platform's limit and remaining characters.
- Trim text for platforms where it runs over.
- Copy the final version into each platform.
Frequently asked questions
What is the character limit on X?
Standard X posts allow 280 characters, with some characters such as emoji counted as two. Subscribers on paid plans can post longer text. The counter uses the standard limit. Links are shortened and counted as a fixed length on X, so a long URL does not use up as many characters as it appears to in your draft.
Why do different tools give different counts?
Some characters, such as emoji, accented letters and certain symbols, are made of more than one code unit. Platforms count these differently. This counter follows X's method for emoji so its count is closer to what the platform reports. Always do a final check in the app.
How long can a Google Business Profile post be?
Google Business Profile posts can be up to 1,500 characters, and the business description up to 750 characters. Shorter posts are often easier to read on mobile, where most people see them. Put the key offer or update in the first sentence, since only the opening text shows before readers tap to expand.